The most powerful skill you were never taught in school: Copywriting. Here are 9 simple formulas to help you write like a world-class copywriter:

1. B-A-B It stands for: • Before: Life before transformation • After: Life after transformation • Bridge: How to get there

2. The 4P's It stands for: • Picture: describe the situation • Promise: what you'll deliver • Proof: Testimonials, etc. • Push: Call-to-action

3. F-A-B It stands for: • Feature: What it is • Advantage: What it does • Benefit: Why that's important

4. A-I-U It stands for: • Attention: Capture attention • Interest: Provide further context • Urgency: Create urgency for action

5. The 3S's It stands for: • Star: Person in question • Story: What happened to them • Solution: Action you want them to take

6. V-A-D It stands for: Verb: Action accomplished Application: The applied benefit Differentiator: "Without needing..."

7. A-I-D-A It stands for: • Attention: Headline • Interest: Add more context • Desire: What they want to achieve • Action: Action required for the outcome

8. P-A-S It stands for: • Problem: Issue plaguing the reader • Agitate: Amplify the problem • Solution: How to solve it

9. Q.U.E.S.T It stands for: • Qualify: A question • Understand: Empathize • Educate: Share some benefits • Stimulate: Preview what's possible • Transition: Talk about what comes next

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TL;DR 9 formulas to help you write world-class copy: • A-I-U • F-A-B • P-A-S • B-A-B • V-A-D • A-I-D-A • The 3S's • The 4P's • Q.U.E.S.T

And that's it! If you enjoyed this and you're into the creator economy and digital writing: 1. Follow me @jonbrosio for more badass threads like this 2. Retweet the 1st tweet of this thread to help inspire others

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